Monday, 28 April 2014

Titan- Back with gifting

Titan returns after a long journey.... with the brand proposition of gifting and also its signature tune.....but the music is modern... and not mushy-mushy as 80s

The new campaign "Joy of Gifting" brings back all the moments and emotions Titan always stood for. Wonder why they strayed from this... It has been a long journey for Titan ever since they gave up on their gifting proposition. The latest campaign idea of 'Be More' was promising and had a potential for a lot of creative stuff but guess it also failed to rejuvenate the brand.

But still the brand is being conservative and who knows that its only a tactical stuff... or to test waters to confirm if the 'gift' plank could work!

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