Tuesday, 22 April 2014

Brand Amul

The Amul advertisement tries to strike an emotional chord with Indian households...

An ad with great story line and brilliant insight...But am doubtful if Indian consumers would like it.. They may associate themselves with it.... absolutely but perhaps Indian parents still don't want the world to know that they are not doing something for kids!!!! or they are short of being a perfect parent...

The image of parents in India is being protective and sacrificing so...I feel a disconnect between actual and intended self.

What say??

watch the ad at

http://www.youtube.com/watch?v=Y_I1omigDRU

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